Milwaukee Brewers
My team and I worked together along side HKS architects and interior designers to develop environmental branding elements throughout the renovated Phoenix, AZ spring training facility for the Milwaukee Brewers. The project includes a new 82,000-square-foot clubhouse building with locker rooms and vastly improved facilities for all of the baseball operations functions, along with a wide array of fan enhancements from new concessions, retail stores, seating and a Daktronics video board. We developed custom monument signage throughout the facility featuring legendary veteran Brewers baseball players such as Hank Aaron, Robin Yount, and Bob Uecker. Custom photography printed on wood and acrylic surround the facility hallways that showcase the history, provide statistics, and give an all around unique aspect to the training hallways. Large oversized hype graphics featuring past major wins give life and excitement to the players as they are exiting the tunnels to the field. Every detail was considered when designing the facility and the team just completed the first spring training season here in 2019.
Service
Large Scale Wall Graphics
3D elements
Brad Placement
Way-finding
Monument Signage
Marketing Graphics
Client
Milwaukee Brewers
Insights
The Monument Signage outside the entrance in the plaza pays homage to past icons and retired jersey numbers.
Awards
Every detail was incorporated into the facility, resulting in the facility winning 2019 Spring Training Facility of the Year.
